Dehong Hogood Coffee Co., Ltd. (hereinafter referred to as "the Company") is a national key leading enterprise in agricultural industrialization, with roots tracing back to 1984 and its brand established in 2007. As a full-industry-chain specialist in China's coffee sector, it integrates coffee cultivation, processing, sales, and import/export operations.

The Company owns 12,000 hectares of coffee plantations, and its "Hogood" brand, recognized as a "China Well-Known Trademark", is the first and largest domestic coffee brand in China.

With proprietary technology and production processes for instant coffee powder,

the Company currently has an annual production capacity of

13,000 tons

by 2025 capacity expansion will be completed

10,000 tons

Main products include coffee beans, instant coffee powder, and the Hogood series "3-in-1" coffee. The products have obtained certifications including ISO9001:2008 International Quality Management System, GAP (Good Agricultural Practice), 4C (Common Code for the Coffee Community), UTZ (Certified Sustainable Coffee), HACCP (Hazard Analysis and Critical Control Points), Green Food, and Conversion to Organic. Currently, the products are mainly sold in domestic markets such as Shanghai, Beijing, and Shenzhen, with e-commerce channels covering Tmall、Taobao、JD、Pinduoduo、Alibaba and Douyin online marketplaces.